JoJo Siwa is an American dancer, singer and internet celebrity, best known as a colourful child star. She is best known for her appearance on the reality show Dance Moms, or for her colorful hair bows on Nickelodeon.
Today, she is completely changing her career. She is going to leave behind her innocent image and is now a grown woman in her pop music career, and beginning to use her true name, Joelle.
Who is JoJo Siwa?
Siwa works natively across television, dance, music, and digital media. She initially established her audience as a child dancer before building a massive digital footprint.
In 2026, her professional footprint reflects significant identity updates. This includes a clear shift toward using her birth name, Joelle, on major social platforms to align with adult projects.
Age, Birthplace & Background
Joelle Joanie Siwa was born on May 19, 2003 in Omaha, Nebraska, U.S. As of 2026, she is 23 years old. She is a Taurean. She was born on the prairies of the Midwest and is an American.
Her childhood and young years were in Nebraska, where her love of the entertainment industry led to the family moving to Los Angeles, California to help her pursue her career.
JoJo Siwa on Dance Moms & Nickelodeon
Siwa rose to stardom via the realm of reality TV. Before joining Lifetime’s Dance Moms in 2015 with her mom, Jessalynn Siwa, she was a part of Abby’s Ultimate Dance Competition.
Her unique character hit the ears of corporate talent scouts in no time. In 2017 she made a big contract with Nickelodeon for talent and consumer products. Through this collaboration, a worldwide merchandise system was established.
Her iconic hairstyles (the hair bows) became a huge retail phenomenon, with tens of millions sold across the globe. The multi-year contract would give her television specials, concert tours and original movies, earning her legs in the public consciousness for young viewers.
Joelle Siwa’s Adult Music Career & 2026 Rebrand
In 2024, things started to shift in her career. After her Nickelodeon stint, Siwa began her new adult career with the electro pop song “Karma” and release of her first grown-up EP, Guilty Pleasure.
It was an aggressive release that offered some dark images that would shock her out of her childhood. She built a huge digital footprint that was crucial to this transformation. Over the years, her TikTok (itsjojosiwa) has gained over 46 million followers as her videos of dance clips and daily updates are going viral.
Her Instagram followers also count over 10.8 million and her own behind the scenes has over 12 million subscribers to her own behind-the-scenes channel, @JoJoSiwaKids on YouTube. In 2026, she began to develop a more planned out branding strategy, i.e. Joelle Siwa, the same name on all of her platforms.
She’s even got her own label for her independent projects and in May 2026 she’ll put out a special 10th anniversary edition of her breakout single, Boomerang. She’s also venturing into modern experiential marketing for commercial purposes. She hosted a very publicised immersive experience for fans in June 2026, complete with live acts and interactive activities.
Profile Details
-
Full Name: Joelle Joanie Siwa
-
Known As: JoJo Siwa / Joelle Siwa
-
Date of Birth: May 19, 2003
-
Place of Birth: Omaha, Nebraska, U.S.
-
Age: 23 years old (as of 2026)
-
Zodiac Sign: Taurus
-
Nationality: American
-
Profession: Singer, Dancer, Actress, Media Personality
-
Relationship Status: Not publicly disclosed
-
Key Music Releases: Boomerang, Karma, Guilty Pleasure
Physical Appearance
-
Height: 5 feet 9 inches (175 cm)
-
Weight: 54 kg (119 pounds)
-
Eye Color: Greenish-Blue
-
Hair Color: Naturally Blonde (frequently colored)
She has totally changed her look. She wore bright neon clothes, glitter and a tight high ponytail with a large bow for years. Her modern style ensemble includes dark leather, dramatic face paint, rhinestones and shorter, edgy hair styles.
Family & Personal Life
Siwa’s immediate family were directly involved in her career structure. Her mom, Jessalynn Siwa, is a professional dancer and she co-managed her early rise.
She has a father, Tom Siwa, who is a chiropractor and an older brother, Jayden Siwa, who is involved in digital media and real estate. She has a very public personal life. She identifies as LGBTQ+ and has come out in January 2021, and then revealed that she is a lesbian.
In the years that have passed, she has also had high-profile encounters with social media stars Kylie Jenner and Avery Cyrus, and remains a leading voice for the LGBTQ+ community.
Jojo Siwa Net Worth 2026
Her net worth is estimated to be around $20 million by financial press. Her historic Nickelodeon licensing deals, concert tours worldwide, YouTube fees and TV gigs continue to build her fortune.
Frequently Asked Questions (FAQs)
Q1: What is JoJo Siwa’s real name?
Her birth name is Joelle Joanie Siwa, though she used her nickname professionally for over a decade.
Q2: How old is JoJo Siwa now?
Born on May 19, 2003, she is currently 23 years old in 2026.
Q3: Why did JoJo Siwa change her name to Joelle on social media?
The adjustment signals an internal rebrand meant to reflect an adult identity and introduce independent music projects.
